
Financial advisors are the quarter backs in the vast area of money management. They see the entire field and know the best play or strategy to run given your current circumstances. They can assess your overall financial picture with an eye on your investments, savings, debts, insurance, and other big areas of your money life. Some are equipped to offer estate and business planning advice or even provide input on your tax situation. Many make investment recommendations, such as mutual funds or even specific stocks. The most competent advisors can objectively put your finances into context and help you arrive at the best money moves to help you create your future and protect your present.
A financial advisor can help you answer questions ranging from “should I refinance my house?” to “how do I handle these stock options?” Most advisors can answer specific questions, organize and orient your overall financial picture, shed light on budget realities and provide tips to reduce or control spending, assess your retirement savings, furnish a much-needed wake-up call regarding your debt or savings relative to your personal goals, check to be sure you have all of the basic insurance you need and whether there are other holes in your financial plan, provide investment recommendations and, if advanced, they will understand how to structure your estate and business for protection, distribution and taxes.
But just knowing what they can do, how do you find the advisor that knows how to properly execute a financial plan? A great financial plan should address all the appropriate and significant issues relative to your personal situation. And your plan should be designed in a manner that, in the end, reduces your overall stress level about your money and helps you feel good not only about your finances, but the life you have, or are in the process of creating.
So how do you find and evaluate an advisor to know if they will be a great fit for you? The following four major questions will give you a good start. Who knows, you may think of some things to ask yourself.
1. Do you provide references?
-These should be real people who are current clients with real phone numbers.
-Ideally you want to have three current clients and two professionals outside the industry (i.e. attorney, CPA, real estate broker, etc.).
-Important: Call the references!
2. How are you compensated?
• If they do not charge fees for their service, ask what companies they represent and if they get extra commissions or other bonuses for selling one company’s products over another.
-No one works for free, so if they are not charging fees, they must be paid on commission from the products you purchase from them. Find out what companies they represent, or if they must only offer products from the company they work for (this can really limit your options for objectivity).
• If they do not charge fees, ask them how you can be sure that the advice they will provide is in your best interests.
-How do they objectively analyze your situation and what is the process they go through to arrive at their recommendations for your situation.
-They should at least get a detailed understanding of your income, assets, debts, company benefits, etc. Finally, they should work up an action plan that addresses all of your concerns, and gives you choices. Choices of the different ways your concerns can be handled, with the pros and cons of each choice.
• Ask if they sell products as well as provide financial planning advice.
-If the advisor says “yes”, this should not be taken as a negative response. However, you should recognize the potential conflict of interest that exists.
-You must ask the planner if they have any special incentives or reasons to sell you the things they are proposing. Ask if the products they recommend to implement your plan will be compared so you know the different options of that particular product type, or if they will only show you one product for each recommendation. If the motivation is to get you what you need, that is fine!
- What you want to hear is that they do in fact, sell products they recommend in their plans, but they have a number of companies they work with to implement the advice in the plans, and that they will provide you with the information on the different products and companies only AFTER you have reviewed the plan and agree with the planning suggestions.
• If there is a planning fee, ask how it is calculated, and how much of the fee must be paid in advance.
-Ask if the fees are flat fees covering a whole 12 months, for example, or if they are calculated on an hourly basis.
- In most cases, you are usually better off working with an advisor who charges their planning fees on a flat basis, no matter how many hours they spend creating your personal plan.
- Typically, you will pay 50% of the fee up front, paying the balance upon completion of the plan. This assures that in most instances, that the job will be finished to your satisfaction.
• Ask the advisor if they charge fees for managing some or all of your money, instead of, or in addition to planning fees and product sales commissions.
- In most cases, the money management fee only applies to the funds they are investing for you.
- Also, you may be able to incorporate outside investments or assets that the advisor does not directly manage like your 401k or retirement plans to be included in the fee at no extra cost to you.
• Finally, ask them if they give the same advice or product recommendation to all their clients!
- Buying financial products without a plan is like having surgery without an exam. This person most likely isn’t a planner, but a product sales person.
3. What are your qualifications?
• How long have you been in the profession?
- If you have significant income and/or assets, you should be working with an advisor that has a least 10 to 15 years experience. Someone that has ridden out at least one or two economic downturns or bear markets.
• What is your past education?
- Do you have a college degree in your area of expertise? What professional designations do you have and how do they apply to your work for me?
• How do you keep up with current trends?
- Do you follow the news, read professionals journals, etc.?
- Do you attend continuing education classes, and if so, on what topics? This is important, because to be a relevant source to clients a planner must be constantly seeking out current, accurate information.
- Do you meet with other professionals outside of your profession to discuss current events and trends?
4. What is your process?
• Some advisors focus on investments (Stock Broker), some insurance issues (Insurance company representative). Many will focus on fully maximizing your FINANCIAL goals because the bigger financial goal, the bigger the fee or the commission. It’s important for everyone to understand each other’s agenda. You also want to know that you have an option that will balance an optimum financial plan with the desire to enjoy the journey of living.
• Find out who they work for. Are they part of a wire house or brokerage? Do they work primarily for an insurance company? Or are they an investment advisor representative with an independent registered investment advisor?
• Is the focus on you and your need to create the life you want or are they primarily focused on financial aspects of your information?
• How do you keep the plan up to date once it is completed? A leading advisor will have tools that will provide you much of your complete financial information to you in real time. This is important for you because, although you may not need or want to be apprised of the intimate details or meaning of the numbers, it is valuable to see your financial status the way your advisor sees it.
Although these may seem like a lot of tough questions, it’s important to understand and ask them because it’s important to you and your future. It’s not just about money. It’s about what money does. Money is the vehicle that powers your plans and funds the life you have designed and are in the process of creating. When you choose an advisor, you want to find the best one for you the first time because you will be involved with them, or should be, throughout your entire life.